Learn how streaming service Hulu used targeting to roll out a major UI update by device type and app version to millions of users.
TARGETED EXPERIENCES
Target & personalize product experiences
Serve features and experiences tailored to any audience without burdening engineers.
Drive customer value
Painful targeting with limits
To compete, organizations must customize experiences to different users through targeting. Unfortunately, precise targeting typically involves a heavy engineering investment that many companies can't justify.
Painless targeting without limits
With LaunchDarkly, personalize experiences to users without draining valuable engineering time. And let business teams control those experiences without bugging developers.
GALAXY ‘23 PRODUCT UPDATES
context-aware targeting
Target based on anything you know about your audience.
Mapping feature targeting to unique business needs can be impossible. LaunchDarkly helps teams govern critical parts of user experiences, tailoring them to each audience segment and adapting them to changing conditions—without requiring custom code.
Case study
Admiral Insurance delivers highly targeted user experiences.
/ /LaunchDarkly allows us to create targeted personalized experiences for our customers without requiring custom code.
Enrique Vicent Moratalla
Chapter Lead, Admiral Insurance
Case study
Feature adoption soars for Seesaw.
/ /With LaunchDarkly, it's much easier to gather user feedback, run beta tests, and validate new features early on.
Emily Voightlander
Product Manager, Seesaw
Relieve developers
Let business teams
control targeting.
Targeting functionality to specific audiences typically requires developers to write and redeploy code. Improve customer satisfaction, engagement, and conversions by allowing those closest to customers to manage the customer experiences.