AppDirect + LaunchDarkly

How AppDirect accelerates the release of product using LaunchDarkly
LaunchDarkly is a service that allows us to do what we want to do much faster, much better. It allows us to iterate to find product-market fit in a much faster way which is important to a lean team. LaunchDarkly gives us the tools to bring products to market faster with ease and speed.
Bryan Jowers, Product Manager, AppDirect
Team Members on LaunchDarkly
Faster Product Dev
Primary Use Case
iOS & Java
About AppDirect
AppDirect is the leading cloud service marketplace and management company at the forefront of powering the global cloud economy. The global network of AppDirect-powered marketplaces allows businesses to find, buy, and manage the best applications the cloud has to offer.
AppDirect Logo
AppDirect focus on core product development using LaunchDarkly
AppDirect Before LaunchDarkly
Before LaunchDarkly, feature flagging at AppDirect was simple. They weren’t able to target individual users easily, and the risk involved was pretty high. Engineering would sometimes push back on flag requests because they didn’t want introduce technical debt/clutter in their code. While the company was well aware of - and interested in - reaping the benefits of a solution like Facebook’s GateKeeper, they never had sufficient resources to make their own version.
Why They Chose LaunchDarkly
With LaunchDarkly, the pushing of product has accelerated. By using flags more often, Engineering is now able to merge code without waiting for Product’s review, therefore improving Engineering's efficiency. The Product team can use and review the feature live which speeds up product delivery. They are able to get features out to targeted users many weeks (or longer) for feedback and testing.
The biggest result is that engineering is happy. They enjoy putting LaunchDarkly flags in compared to what they used to use so I don't hesitate asking for some kind of logical control over a feature.
Bryan Jowers, Product Manager, AppDirect
AppDirect Better teamwork and faster feature delivery with LaunchDarkly