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Galaxy-2023
Have You Outgrown "What you see…" Experimentation?
Aaron Montana LaunchDarkly
Mainstream adoption of A/B testing can be linked very directly to the advent of WYSIWYG-driven, browser-based A/B testing tools that were easily leveraged by marketing teams across various industries and verticals. Here are some pitfalls to that approach and reasons why many teams would benefit from feature flag driven experimentation.
Aaron Montana
Experimentation Solutions Specialist, LaunchDarkly