Elite software organizations continuously experiment and improve the business, but that potential is out of reach for most organizations who struggle with siloed tooling, complex processes, and long, unreliable experiment cycles. Join James Frost, Head of Experimentation at LaunchDarkly, along with Chris Condo, Principal Analyst at Forrester, for a discussion about what they’re seeing in the market and how to approach product experimentation for the next generation of software delivery.

What if we told you there’s a blueprint to successfully activating experimentation at your organization? With the right approach, experimentation enables teams to continuously measure and improve the business value of digital products with a clear line of sight into both user experience and backend performance.

Join Aaron Montana, Experimentation Solutions Specialist at LaunchDarkly, to explore best practices for product experimentation.

This session will cover:

• Translating organizational goals to experimentation for successful planning and executing 
• Knowing when to stop and measure the outcomes surfacing insights to tell your data story through product experimentation 
  

By leaving siloed tooling, complex processes, and long, unreliable experiment cycles in the dust, teams using LaunchDarkly make smarter product decisions faster with powerful, simplified experimentation. Join Experimentation Solutions Specialist, Aaron Montana, and Head of Experimentation, James Frost, for a tour of the LaunchDarkly platform that will show you how to run your next product experiment in a safe environment to test, iterate, and learn.

This session will cover:

• How to leverage LaunchDarkly for feature flags and experiments that let you attach business impact measurement to every release
• What key features LaunchDarkly offers to confidently understand how your product investments are moving the needle
• Join Experimentation Solutions Specialist, Aaron Montana, and Head of Experimentation, James Frost, for a tour of the LaunchDarkly platform that will show you how to run your next product experiment in a safe environment to test, iterate, and learn.

Many teams ship what they “think” is going to drive business impact, but too often it’s guesswork at best. Sound familiar? Measuring every product change begins with a shift to iterative testing and learning. Join engineering leaders who’ve catalyzed the overall culture of experimentation at their organizations and what they’ve learned along the way. 

This session will cover:

• Fueling product strategy by taking real insights from experiments
• Advice on safely adopting a test and learn culture 
• Real day-in-the-life perspective on kickstarting an experiment

In this session, data experts discuss the importance of transforming overwhelming amounts of information into actionable insights for businesses. They highlight how the right tools can help teams understand their customers, collaborate to drive product development and improve overall business performance.