Feedback Loop

Shortening the loop between customers & development

Using LaunchDarkly, you can get real world users to give real world reactions and apply these to your development process.

Customers use LaunchDarkly to deploy a new feature to a small subset of their users. The platforms lets you easily segment users. For example, you can:
  • Rollout to a percentage of total users
  • Create a beta group of hand-picked users
  • Give early access to a single VIP customer
  • Dogfood to internal users only
  • Create an “opt-in” allowing users to self-select to see new features

Once you’ve rolled out the feature to a group, measure it to see if the feature has impacted behavior as you expected and use that feedback to inform your path. Fix issues and make changes as necessary then continue to rollout incrementally to the entire base.
feature flag driven development feedback loop launchdarkly