![](https://images.prismic.io/launchdarkly/3618b3e4-7eba-49cf-9e0a-13e0e6329b37_Somer_Powell.jpeg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&rect=0%2C0%2C3600%2C2700&w=2000&h=1500)
Somer Powell
Somer is a Senior Web Analyst for Advance Auto Parts, focusing primarily on conversion rate optimization. As the owner of the A/B Testing and Experimentation team, she gets to transform online user behavior patterns and metrics from Advance Auto Parts’ eCommerce website into meaningful, decision-making marketing insights for the brand. In her spare time she likes to look on the bright side, and take (lots of) photographs of her dog.
Stories by Somer Powell