AUTHOR

Somer Powell

Somer is a Senior Web Analyst for Advance Auto Parts, focusing primarily on conversion rate optimization. As the owner of the A/B Testing and Experimentation team, she gets to transform online user behavior patterns and metrics from Advance Auto Parts’ eCommerce website into meaningful, decision-making marketing insights for the brand. In her spare time she likes to look on the bright side, and take (lots of) photographs of her dog.

Stories by Somer Powell
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