LaunchDarkly recognized as a Feature Management Leader for Spring 2025

We’re honored to share that LaunchDarkly has been named a Leader in the G2 Spring 2025 Grid® Report for Feature Management for the fourth season running—earning the highest satisfaction score and strongest market presence in the category.

This recognition reflects real customer feedback about how our users and their teams use LaunchDarkly every day to manage rollouts, reduce risk, and move faster with confidence.

In addition to the Feature Management category, LaunchDarkly was also named a Leader in the A/B Testing and Continuous Delivery reports—further proof that we support our customers at every stage of the release lifecycle.

Leading the Feature Management category

LaunchDarkly earned the top satisfaction score (100) and the highest market presence score (99) among all products in the Feature Management Grid®—resulting in a leading G2 Score of 99.

Here are a few more interesting highlights behind those scores:

98% of reviewers gave LaunchDarkly 4 or 5 stars
92% said the product is heading in the right direction
90% said they’d recommend it to a peer or colleague

How LaunchDarkly delivers on key capabilities

The Feature Management report includes more detailed ratings across several key capabilities. LaunchDarkly stood out in a few critical areas:

Flag management and rollout control

LaunchDarkly earned a 94% satisfaction rating for flag management and 90% for rollout and rollback capabilities—well above the category average.

I've heard engineers talk about how easy it is for them to put new features behind a feature flag in LaunchDarkly. From the product side, it’s super easy to create segments of users. This has improved the way we manage our Alpha, Beta, and GA releases. I'm currently leading a huge intiative at the moment; I can not imagine doing this effectively without LD.

Experimentation readiness

With a 92% score for feature testing, reviewers signaled that LaunchDarkly is a trusted part of how they learn from production behavior—not just toggle features.

I like LaunchDarkly's ability to seamlessly manage feature flags and control rollouts, enabling quick, safe deployments and A/B testing without requiring code changes or restarts. Its real time toggling, comprehensive analytics, and role-based access controls make it invaluable for dynamic feature management and reducing risk during releases.

Fast, low-friction onboarding

Reviewers report their average time to go live with LaunchDarkly is just 1.5 months. That means most teams start seeing value quickly without a lengthy implementation curve.

The ease of use of creating flags that are separating our feature rollouts from deployment is the largest factor of our use case. Implementation is a simple library, and we're able to integrate it into each of our apps easily.

Broad adoption in complex environments

Nearly half of all reviewers come from mid-market companies, and another 42% represent enterprise organizations. LaunchDarkly clearly helps teams scale across a wide range of industries.

LaunchDarkly solves my need to manage features effectively by environment and segment of users. This helps to cut down time when shipping features to specific customers.

Reaching positive ROI faster

Customers report reaching ROI with an average payback period of just 8 months—quicker than the category average of 10 months.

It allows the business to validate features in production environment before enabling such features for Clients/Users. It also adds the ability to deploy a new feature gradually, to beta tester clients first and then simply toggle the flag to enable that feature for other users. Engineers don't need to worry about feature release schedule if a feature is behind a feature flag. This helps with continuous integration/deployment practices. Business can decide when to enable features by managing feature flags.

Read the full report

We’re deeply grateful to every customer who left a review and shared feedback that and helped shape our roadmap. These G2 recognitions are the result of that trust from customers.
Explore the full G2 Spring 2025 Feature Management Grid® Report.