Break the mold,
not your code.
Meet feature management—software development on the leading edge.
Feature management offers the speed businesses need without the risk that comes from pushing developers too hard, shipping bad code, and breaking production. The results? Faster innovation, less downtime, and happier developers.
Rewrite the script.
Developers are more than just the lines of code they write. They have lives, families, and hobbies. When timelines get crunched and releases come down to the wire, they're the ones who pay the price with all nighters, lost sleep, and stress. But not anymore.
Feature management is a cornerstone of work/life balance. It removes unpredictability, offers full control over code, and gives back nights and weekends to hard-working devs.
What our customers say
We've been able to roll out new features at a pace that would've been unheard of a couple of years ago.
![Michael McKay](/static/773fb4829dc88501fab5cf81f772b869/38d63/8f178a99-2f78-46b9-b916-54805c392c39_michael-mckay.jpg)
My developers love LaunchDarkly. It’s a developer’s world; we all just live in it. And so if I can make my developers happy with great tools and productive, that’s a huge win.
![Melanie Pickett](/static/fdfc084389172ca42b186722fd42adaa/6edbd/735bde47-b01b-4ad2-b2ac-e6bb8310715e_melanie-pickett.png)
We use LaunchDarkly to release new features to a subset of our guests, gather responses, fine-tune our approach, and validate new features in production to be able to deliver a better experience for all travelers.
![Manjari Ranganathan](/static/64e3f826c01b2239bd542deeb9aca563/6edbd/c5678df8-7d1f-46d8-95fa-d06f9c23f1bd_Ellipse%2B14%2B(2).png)
TrueCar's AWS migration was the smoothest, most uneventful of any I've ever managed using LaunchDarkly.
![
Regis Wilson](/static/b5790f0ca97c548793f2292d0c87b7c9/6edbd/976b2824-ee37-4e80-8bb5-c83abd25fc64_regis-wilson.png)
Feature flags are a critical piece of modern development, and
LaunchDarkly brings this part of continuous delivery to the masses.
![Rob Zuber](/static/243d7b17a5d5b23e10f975d32e32ae42/7cb85/4fab0688-d834-4bb9-b6b9-e212d547df07_rob-zuber.png)
The main benefit of using LaunchDarkly experimentation is that it’s directly tied to the feature flag implementation.
![Daniel Archer](/static/eea468cbe18e545441d2b319952b5b1a/6edbd/477a3eb0-b0a2-4e37-8ab7-0006cfbfd9bf_Daniel-Archer-Ritual-home-page.png)
What is feature management?
Feature management is a new class of software development tools and techniques rooted in feature flags. Feature flags are if-else statements that decouple code deployments from feature releases, giving you control over which end-users see which features. A feature management platform, like LaunchDarkly, provides a holistic framework for feature flag-driven development, A/B testing, and experimentation, enabling teams to use flags on a massive scale across a variety of use cases.
Feature management in action.
Testing in Production
Feature management allows teams to separate code deployments from feature releases to unlock vital customer and user insights.
Driving experimentation
With feature management, more teams can run better designed experiments quickly and deliver maximum impact.
Succeeding at scale
LaunchDarkly uses a real-time streaming connection, ensuring we deliver lightning-fast feature management services for enterprises of any size.
![](/static/29da6702df7b07b0fe991316d07c667d/43a9d/4195631d-d200-4167-911f-c4befc69290b_mmckay-w-circle.png)
We've been able to roll out new features at a pace that would've been unheard of a couple of years ago.
Discover how to deploy code faster with less risk.