Experimentation builder

We’ve launched a completely redesigned experience for designing an experiment, focused on helping teams move faster with greater clarity and confidence. The refreshed UX introduces a more intuitive layout, improved draft and preview states, streamlined flag and metric selection, and clearer guidance throughout setup—including enhanced validation, audience targeting, and metric configuration. This update lays a strong foundation for iteration and experimentation, giving customers a more predictable and powerful way to design, manage, and refine experiments from start to finish. For more, read the create experiment documentation.