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Turning tests into insight: How Eurostar rebuilt its experimentation engine

When the pandemic hit, Eurostar’s experimentation program stalled. What followed wasn’t just a restart; it was a full rebuild. In this fireside chat, Eurostar’s optimization leads, Laura Baudry and Kai Wauchope, share how they revived a testing culture and scaled server-side and mobile app experimentation using LaunchDarkly.

In this session, you’ll learn:

  • The role of education in driving adoption across teams
  • How LaunchDarkly helped Eurostar implement advanced targeting and mobile app testing
  • What worked, what didn’t, and what they’d do differently

Whether you're rebuilding, restarting, or scaling experimentation across teams, you’ll walk away with practical insights to move faster, with confidence.

Laura Baudry
Head of Conversion Rate Optimization, Eurostar International Ltd
Kai Wauchope
CRO Specialist, Eurostar International Ltd
Scott Shindeldecker
Experimentation Solutions Specialist, LaunchDarkly
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