Multi-armed bandits

Multi-Armed Bandits (MAB) are now available to all Experimentation customers! This adaptive testing method automatically reassigns your audience toward better-performing variations as results emerge, helping your teams learn faster, reduce opportunity costs, and get the best experiences into their customers’ hands sooner.

MABs work seamlessly with our redesigned Experiment Builder, updated results screens, and our latest metrics enhancements. It’s a major milestone in our journey to deliver powerful, flexible experimentation at scale.

To create your own Multi-armed bandit, just follow these steps.