TARGETED EXPERIENCES

Target & personalize product experiences

Easily deliver tailored features and experiences to any customer segment.

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Drive customer value

Target any customer segment with ease.

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Painful targeting with limits

To foster customer engagement and drive growth, organizations must deliver personalize product experiences. Unfortunately, precise targeting typically involves a heavy engineering investment that many companies can't justify.

Painless targeting without limits

With LaunchDarkly, easily personalize experiences to users with minimal engineering effort. Even let business teams control feature targeting and experiences without burdening developers or manipulating code.

Hulu personalizes experiences with LaunchDarkly

Learn how streaming service Hulu used targeting to roll out a major UI update by device type and app version to millions of users.

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Effortlessly target and personalize experiences with Segment Builder in LaunchDarkly.

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context-aware targeting

Boost product engagement with tailored experiences.

Enhance user engagement and satisfaction by delivering targeted experiences. Govern critical parts of the user experience and tailor features by audience segment without requiring custom code.

Target on your terms

Customize user experiences based on any attribute or combination of attributes with context-aware targeting.

Automate feature entitlements

Grant the right users access to the right features based on customer tier (e.g, Premium v. Basic v. Free), local regulations, account-specific parameters, and more.

Securely leverage predefined user groups

Target segments through integrations with customer data platforms like Segment and Amplitude.

Case study

Admiral Insurance delivers highly targeted user experiences.

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LaunchDarkly allows us to create targeted personalized experiences for our customers without requiring custom code.

Enrique Vicent Moratalla

Chapter Lead, Admiral Insurance

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Case study

Feature adoption soars for Seesaw.

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With LaunchDarkly, it's much easier to gather user feedback, run beta tests, and validate new features early on.

Emily Voightlander

Product Manager, Seesaw

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Drive customer engagement

Control risk with targeted rollouts.

Gradually introduce new versions to a subset of users through targeting before rolling it out to a larger group.

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Progressively deliver

Safely roll experiences out to specific segments and environments in production. Start small and catch problems early with real data.

Test in production

Adequately test and validate features in production before exposing them to customers, reducing the likelihood of business-impacting outages.

Easily run beta tests

Quickly search and add users to beta and early access groups. Iterate based on early feedback to deliver better software.

Relieve developers

Deliver the right customer experiences faster.

Easily deliver targeted experiences and improve customer satisfaction, engagement, and conversions by allowing those closest to customers to manage the customer experiences.