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Product Updates

[ What's launched. What's next. ]
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August 7, 2025
Experimentation

Bretton Fosbrook

A/A Tests

LaunchDarkly now makes it simple to run A/A tests—an industry standard practice to validate an experiment platform and your own test setups—so you can have full confidence that any differences observed in your A/B/n tests are due to the changes being tested, not errors in the experiment setup.

Learn more about creating A/A tests