Hulu performs targeted rollout of major UI launch to 39 million users.
We were able to use five rules with five segments configured using custom attributes from our servers to target all the rules in the right places at the right time.
Trusted by industry-leading teams.
Discover how customers improve releases, reduce risk, and accelerate growth.
#1 in Feature Management for 3 years running.
Trusted by product teams. Proven in production.
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Explore LaunchDarkly success stories.
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Showing 12 of 36 results
Admiral Insurance delivers highly targeted user experiences.
<15%
Change failure rate
"LaunchDarkly allows us to create targeted personalized experiences for our customers without requiring custom code."
Enrique Vicent MoratallaChapter Lead
Saxo Bank achieves fast, safe releases.
6x
Increased release velocity
Vestiaire Collective leads retail innovation with A/B testing and experimentation.
"LaunchDarkly is really useful. It saves us a lot of time. It doesn't make sense for us to build our own internal tooling for these kinds of processes. We would never have a return on investment on that."
Hugo AlmeidaVP of Engineering
Autodesk Used to Only Release Mobile Features Every 6-8 Weeks. Now, It's Every Week.
500%
Mobile app release velocity
"Back when we started our LaunchDarkly journey, releases were really costly for us. Feature flags allow us to decouple the software release and make decisions that reduce the impact to our end users."
Alex BicalhoDirector of Engineering
Fortune 100 Health Insurer minimizes downtime for members with controlled, automated software releases.
150+
Monthly releases
"As a release manager, better automation and LaunchDarkly have freed me up to actually ask real questions. I can actually know my customer a lot better because I'm not spending 90 percent of my time cutting and pasting."
Sr. Release ManagerFortune 100 Health Insurer
How Hulu Seamlessly Launched a Major UI update to 39 Million Customers Using LaunchDarkly.
39M
Users served UI update
"Can we scale this to a billion devices? Yes, because it doesn't scale with the number of devices or the number of users. The state just grows with the number of LaunchDarkly rules and flags that we have."
Matthieu LabbeSenior Software Engineer
CMS builds better software faster with less risk.
75
Engineering hours saved over 5 months
Coles Transforms the Digital Retail Experience for Millions of Customers.
3x
Faster deployment cadence
"LaunchDarkly was critical for our digital transformation project. We wouldn't have gotten to that point without LaunchDarkly. At the peak, we had over 30 engineers all committing code. It would be a nightmare without LaunchDarkly."
Patrik MihailescuSenior Engineering Manager
World Kinect increases release velocity by 400%.
400%
Increased releases and deployments
"It's clear that LaunchDarkly is by far the premier feature flagging solution. It has helped accelerate our digital transformation and understand how our features are performing in real-time."
Adam SetchVP of Architecture, World Kinect
Jack Henry drives innovation in financial services.
$50k
Reduced environment costs
"LaunchDarkly enabled us to go from a system stabilization project to a collective, overall stabilization mindset."
Steve HackettSoftware Engineering Senior Manager
iCIMS controls the pace of releases, giving customers time to adapt.
Learn how LaunchDarkly considerably impacted how application developers at iPipeline built new features.
LaunchDarkly is named a G2 leader for Fall 2026.
LaunchDarkly has been named a Leader in G2's Fall 2026 Grid Report for Feature Management for the tenth time in a row—rating high in user satisfaction among G2 users and being recognized as the provider with the strongest market presence.
We were also named as a leader in A/B testing and continuous delivery, thanks to our features that connect experimentation directly into the release process and give teams real-time control after deployment.
97%
of reviewers gave LaunchDarkly 4 or 5 stars
90%
said the product is heading in the right direction
90%
said they'd recommend it to a peer or colleague
