Behind the Screens: AMC Theatres Unveils LaunchDarkly's Impact

Embark on AMC Theatres' transformative journey with LaunchDarkly as they enhance their customer experience. As the largest theatre exhibitor globally, AMC's rich history in entertainment underscores their commitment to innovation. This dedication allows them to adapt to changing customer preferences and operational challenges, cementing their leadership in the industry.

Discover how AMC addressed challenges in their mobile app's deployment process. LaunchDarkly played a pivotal role in ensuring seamless user experiences by resolving issues with a payment provider's SDK, including disabling new features on specific platforms and targeting specific versions without deployments.

Uncover AMC's segmented rollouts powered by LaunchDarkly. The optimization of the Food and Beverage (F&B) Quick Add feature and theater-specific variations exemplify LaunchDarkly's effectiveness. We will also discuss the evolution of the feature flag using multi-contexts to enhance future capabilities.

Experience AMC's innovative use of LaunchDarkly as a circuit breaker. Learn how they temporarily disable features, notably during high-volume ticket-on-sale events such as the Barbie and Oppenheimer films. Discussion also includes using a feature flag to control queue configuration for smooth operation under heavy loads.

Concluding this journey, we summarize key takeaways. Gain insights into how LaunchDarkly empowers organizations to optimize software, adapt to challenges, and deliver an exceptional customer journey in a dynamic digital landscape. Notably, AMC's digital platforms generate over $1 billion in online sales each year, cementing their status as a global entertainment powerhouse.