Close the Perception vs Reality Gap: An Engineering Angle into Experimentation

Many teams ship what they “think” is going to drive business impact, but too often it’s guesswork at best. Sound familiar? Measuring every product change begins with a shift to iterative testing and learning. Join engineering leaders who’ve catalyzed the overall culture of experimentation at their organizations and what they’ve learned along the way. 

This session will cover:

• Fueling product strategy by taking real insights from experiments
• Advice on safely adopting a test and learn culture 
• Real day-in-the-life perspective on kickstarting an experiment