3 keys to maximize the business value of every product feature

1. Improve the business performance of every feature

Rather than relying on guesswork or gut decisions, LaunchDarkly gives your teams the power to create metrics that align directly with business objectives—and easily integrate them into the feature lifecycle. From there, you can make smarter, data-driven decisions that optimize the value of every feature. And you can deliver more of what your customers want.

With LaunchDarkly’s out-of-the box funnel optimization experiments, you can measure every product change, gaining the trustworthy data you need to boost key performance indicators (KPIs) across user engagement, acquisition, retention, and more. From there, you can go deeper, drilling into measurements on specific features that go far beyond basic events and clicks.

LaunchDarkly also lets you visualize the business impact of every product change—through metrics like conversion rates or traffic spikes—helping your teams clearly and confidently understand how product investments are driving progress. This becomes especially valuable for B2B companies that contend with limited data points, as LaunchDarkly's statistical engine generates reliable insights even with smaller sample sizes.

In environments where swift, informed decisions are imperative, LaunchDarkly becomes the linchpin that empowers your teams to act quickly.

2. Run back-end and infrastructure optimization experiments

To compete in today’s world, your applications and digital products must perform fast and reliably. With LaunchDarkly, you can optimize every layer of your software through targeted experiments. Moreover, you can achieve the back-end performance and availability to consistently deliver the exceptional experiences today’s customers demand.

Leverage the wide breadth of LaunchDarkly's software development kits (SDKs) to experiment confidently across diverse environments, extending all the way to the edge. Whether you're testing new components or tweaking existing ones, the ability to optimize your full stack puts you in control.

For example, with LaunchDarkly, you can easily run an experiment to measure the impact of a new API on page load times. Or you can see how a new database implementation affects system performance. Or how a search feature in your mobile app impacts latency. 

3. Accelerate safe innovation at scale

By gaining the power to continuously improve your products through experimentation, you can not only accelerate innovation but also ensure safety and scalability at every step along the way.

LaunchDarkly helps you uncover powerful insights and put them to work, illuminating every step on your path to strategic, scalable innovation.
By effortlessly integrating with your preferred tools and workflows, LaunchDarkly makes it easier for every team to understand and act upon experiment results. You can export data to any tool of your choice, dissect it to your heart’s content, and combine it with other data streams so your teams can see and interpret the big picture. For example, with LaunchDarkly’s Snowflake integration, you can export LaunchDarkly feature flag and experiment data to your Snowflake instances. And then you can analyze the data as you see fit.

No more crossing your fingers and hoping for the best. With LaunchDarkly, you can standardize data-driven product changes, ensure your decisions align with your goals, and foster a culture of continuous testing and learning that drives safe innovation at scale.

Finally, LaunchDarkly streamlines and democratizes experimentation, enabling stakeholders across teams to easily adjust experiments and take decisive actions. Once a winning variation of an experiment emerges, any team member can seamlessly roll it out to all users by toggling a switch—with no need to bother or wait for a developer.