Run experiments and manage releases in one place.
Fuel product decisions with real-time data
Continuously improve your software by gathering data on the impact of new features.
A/B test new ideas quickly; nix the bad ones and deliver the good ones to users with ease.
Predict release impact
Measure how new features affect system performance once they are deployed to production.
Ship the winners
Serve the winning variation immediately by updating the feature flag targeting rule to 100%.
Empower every team
Let anyone set up, monitor, and visualize experiments with little intervention from the data science team.
Feature management and experimentation
LaunchDarkly lets you run sophisticated A/B/n tests as you roll out a feature.
Test and evaluate multiple variants in each experiment.
Define and measure the variables that matter most to your business.
Define specific users or groups to include in an experiment.
Give teams instant access to the answers they need, so they can make good decisions.
Roll out a feature to 100% of users upon identifying a winning feature variation.
The first experimentation tool for the entire team
Bridge the divide between developers and the business by integrating experiments with your normal software delivery process.
Measure the impact of code changes on application response times and error rates.
Track the rise in infrastructure costs after releasing new functionality or updating your architecture.
Product & Marketing
Test multiple variations of front-end features and see how they affect engagement and conversions.
Unite feature flags and experiments
1. Create a Flag
Every new feature should already be wrapped in a flag. Looks like you’re ready to go!
2. Assign Metrics
Define the data you want to collect: revenue impacts, page load time, server cost, etc.
3. Start Recording
Fine-tune your experiment audience and start recording data for assigned metrics.
Test. Ship. Repeat.
Flag + metrics = experiment
By tying metrics to a feature flag, you’re able to measure things like revenue impact, page load time, and server cost.
Seamless development workflows
Create a frictionless developer experience by weaving experimentation into your existing software delivery workflows.
Run experiments on anything in your stack, from simple front-end features to complex back-end changes to infrastructure.
Conversion & numeric baselines
Set a baseline or control variation and measure how far your new feature deviates from that baseline value.
We've been able to roll out new features at a pace that would've been unheard of a couple of years ago.
Discover how to deploy code faster with less risk.