Modern DevOps platform

How LaunchDarkly works

LaunchDarkly is a feature management and experimentation platform built with software developers in mind.

How LaunchDarkly feature flags work

LaunchDarkly enables developers to securely manage software features with feature flags on a massive scale. Here’s the quickest way to get started.

Watch: First Feature Flag in < 5 Minutes

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Install the right LaunchDarkly SDK for your application code.

Create a feature flag in the LaunchDarkly UI, generating a flag key.

Put software features behind a feature flag with the flag key in your code.

Turn features on/off in LaunchDarkly without needing to redeploy, with changes processed in 200ms worldwide.

How LaunchDarkly experiments work

LaunchDarkly enables anyone—not just data scientists—to run valid product experiments. And it integrates A/B tests with the development workflow. Here’s the quickest way to get started.

Watch: Get Started With Experiments

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Wrap every new feature in a feature flag.

Define the performance data you want to collect: conversions, clicks, page load time, etc.

Create a targeted experiment sample or select a random percentage of users tied to a funnel stage.

Record data for assigned metrics and tweak the experiment as needed.

Illustrate data stories with reliable data, giving key stakeholders a shared view of results.

Release the winning feature variation to the full intended audience immediately.

Developer First

Implement LaunchDarkly in just 5 minutes.

With a few lines of code, you can integrate your app and toggle your first feature flag on.

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Governance

Enterprise-scale governance

LaunchDarkly’s automation engine helps teams scale safe releases efficiently. Teams can build, automate, and schedule multi-step release workflows with the right guardrails and permissions.

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Feature dependency management
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Declare flag prerequisites to ensure flags are activated in the right situation.

Custom roles and policies
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Manage access and permissions across large orgs of diverse teams.

Customizable release dashboard
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Organize and filter feature flags by tags or other attributes.

Flag change approvals
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Mandate approvals for specific flag changes in accordance with governance standards.

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Flag delivery architecture

LaunchDarkly’s architecture secures user data and underlying targeting logic, enables flag updates within 200 milliseconds, and ensures consistency, reliability, and availability on a global scale.

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Through our global flag delivery network, which leverages 100+ CDN locations, we ensure the utmost speed and security when evaluating flags—anywhere, anytime.

Private attributes and purpose-built client-side SDKs protect user data. We comply with security standards like SOC II, FedRAMP, HIPAA, and GDPR.

Our streaming architecture enables you to roll back performance-degrading features in 200ms compared to minutes or hours with alternatives.

7 layers of resiliency ensure your systems and clients continue operating in the unlikely event of an issue with the LaunchDarkly service.