In January 2025, we partnered with UserEvidence to ask our users to quantify the impact LaunchDarkly has had on their release process, developer experience, and time and cost savings. The responses we received from users showed how they and their teams use LaunchDarkly to drive tangible results across their business.
Key highlights customers reported:
- 24.2% average faster time to market for new features
Speed is everything when it comes to delivering value. With LaunchDarkly, teams can push smaller, safer updates quickly. No more big bang releases every quarter—just quick, iterative releases that get into customers’ hands faster, enabling swifter feedback. - 16% average reduction in downtime
Unplanned downtime caused by a buggy software release eats up time, frustrates users, and keeps teams from moving forward. Since adopting LaunchDarkly, users have streamlined deployments and minimized disruption, which means teams spend less time troubleshooting and more time building. - 8.86% average increase in freed-up developer time
Developer time is precious, and the opportunity cost is high when they spend time resolving problems instead of building the next great feature. LaunchDarkly users report getting more time back and benefitting from an improved developer experience. - 46% of LaunchDarkly users reduced customer churn by 6% or more
Customer churn due to buggy releases or frustration with long development cycles directly impacts the bottom line. For many organizations, a 6% or higher lift in customer churn can represent millions in retained revenue.
Tackling big challenges with LaunchDarkly
Every team faces roadblocks, and it’s no different when it comes to software delivery. Long development cycles, production bugs, and limited ability to target and test features to customers were among the top reasons why customers chose LaunchDarkly.
Controlled, faster deployments
The stakes for software deployment can feel impossibly high; do you increase your deployment frequency to meet the constant demands from customers or prioritize maintaining a stable environment? LaunchDarkly allows customers to shift their perspective on deployments, leave the late-night war rooms in the past, and ship new features without bracing for impact. 57% of users say they reduced downtime by at least 11% since the adoption of LaunchDarkly.
“LaunchDarkly enables our team to deploy features faster and more safely by allowing us to toggle functionality without redeploying code. It has significantly reduced deployment risk and errors, helping us test in production with feature flags. As a result, we’ve accelerated our release cycles and improved user experience by gradually rolling out changes based on real-time feedback.” – Marti David, Software Engineer, DTN
Simplified feature flag management
One of the standout features of LaunchDarkly is leaving behind cumbersome feature flag management that contributes to technical debt. Instead, you can get back to developing the features that matter to your organization.
“[LaunchDarkly] has great capabilities, and even if you only need a basic subset of what is on offer, these things are hard to get right and will ultimately cause a lot of distraction from achieving the core goals of the project.” — Software Engineer, enterprise technology company
“LaunchDarkly has helped us manage features in a way that was previously very difficult. It's saved us more than once when we needed to quickly enable a feature without deployment. It's kept us organized as a development team working in parallel with product” – Jay Beaudoin, Application Developer, IDEXX
Experimentation and A/B testing
With LaunchDarkly A/B testing and Experimentation features, teams can test new ideas on a subset of users, gathering insights and data before full rollout. This means fewer wasted resources and a better overall customer experience.
"LaunchDarkly unlocked the ability for us to test in production prior to big releases, experiment with A/B testing, and better control feature flags.” – Lead Project Manager, enterprise hospitality company
“LaunchDarkly has been great for our development team. Your feature flag platform not only streamlines our rollouts but also empowers us to experiment and innovate really easily. The intuitive interface and robust functionality have saved us time releasing value to our customers.” – Staff Developer, small business internet software & services company
The bigger picture of better customer experiences
The impact of LaunchDarkly is not just faster deployments or fewer bugs—these improvements have a ripple effect on the entire organization.
Releases attuned to customer needs
With feature flags, teams can release updates at the right time for the right users, leading to more tailored experiences and a smoother customer journey.
“I like how easy it is to be able to configure features for a single org or for an affiliation (think group of related orgs.) I can do this (being a non-dev person) super easy and don't have to bug my dev team.” – Jessica Pitzel, Director of Product Management, SportsEngine
“LaunchDarkly allows us to release without worry and to specific customers, which is super helpful for our business! We use it for feature development/testing but also to provision functionality.” – Software Engineer, small business insurance company
Fewer release-related customer support tickets
Faster, safer deployments mean fewer issues slip through the cracks. When features are released with more precision and less risk, customers experience fewer issues and less downtime. Our users reported an average 7.31% reduction in customer support inquiries after implementing LaunchDarkly.
“[LaunchDarkly has] been instrumental in getting deployments out safely, as we can always gate features behind a flag and roll back if needed.” – David Rajec, Software Engineer, TruckSmarter
Stronger customer retention and satisfaction
It’s clear that customers are happier with more frequent, more stable releases. Users reported higher customer retention and an average 7.87% reduction in customer churn.
“LaunchDarkly impacts our team by allowing us to deploy features to specific users, usually internal testers, before deploying them to everyone on our platform. This has sped up deploy time by 15ish percent since we can deploy without worry and activate features independently.” – Software Engineer, small business diversified consumer services company
“The best part of LaunchDarkly is the ease in which targeting can be set up on an environment-by-environment basis and the ability to schedule our flag changes to coincide with a release (decoupled), so our team members don't have to flip flag switches at night.” – Senior Software Engineer, large enterprise food & staples retailing company
With faster feature releases, safer deployments, and enhanced customer experiences, it’s evident that our customers view LaunchDarkly as more than just a feature flagging tool—it’s a catalyst for driving meaningful business outcomes and accelerating transformation.
About the survey
The LaunchDarkly Customer Census was conducted by UserEvidence (userevidence.com) between January 24 and February 14, 2025, using an email invitation distributed to current LaunchDarkly users by LaunchDarkly and UserEvidence.
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