Product experimentation

Drive business impact with experimentation

Continuously measure and improve the business value of digital products.

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Improve business value

Experiment, optimize performance, and see better results at scale.

Watch: Experimentation at scale

Siloed teams, unreliable data

Elite software organizations continuously experiment and improve business outcomes, but organizations struggling with siloed tooling, complex processes, and long, unreliable experimentation cycles find this potential out of reach.

Measurable, actionable results

Launchdarkly makes it possible for every business to continuously measure and improve the business value of digital products with clear lines of sight into both user experience and back-end performance.

Case study

CCP Games creates self-serve experimentation.

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LaunchDarkly has enabled self-serve experimentation. You don’t have to be a data scientist to run valid, actionable experiments. This is unbelievably powerful.

Nick Herring

Technical Director of Infrastructure, CCP Games

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Case study

Ritual delivers customer experiences with experimentation.

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The main benefit of using LaunchDarkly experimentation is that it’s directly tied to the feature flag implementation. It’s not a separate implementation every time we want to test a feature.

Daniel Archer

VP of Engineering, Ritual

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Case study

Loom runs more experiments, increases product engagement.

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Our old approach to experimentation was too complicated from an engineering perspective. It ate up developer time that would have been better spent on building actual features, not writing custom targeting rules.

Steve Milburn

Senior Software Engineer, Technical Lead, Loom

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New

GALAXY ‘23 PRODUCT UPDATES

Jumpstart experiments and see how features affect key business metrics with Funnel Experiments in LaunchDarkly.

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Drive predictable growth

Improve the business performance of every feature

Many teams ship what they “think” is going to drive business impact, but it’s guesswork in many cases. With LaunchDarkly, teams can create metrics that align directly with business objectives and integrate them into the feature lifecycle.

Measure every product change

Increase conversion rates and customer acquisition by illustrating data stories with trustworthy results

See how investments move the needle

Drill down into specific features and surface their measurable business results beyond basic events and clicks.

Maximize product value

Align the right experience for users based on insights around user behavior, including user demographics, systems differences, or access points.

Full-stack product optimization

Leverage LaunchDarkly’s wide range of SDKs to experiment across environments and to the edge.

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Ensure high performance

Run back-end and infrastructure optimization experiments.

To offer the best customer experiences, application performance must be top-notch. A/B test and optimize new components in any part of the application stack before moving your entire user base over.

Docs: Creating experiments

Provide stakeholder access

Allow product managers, cloud engineers, platform engineers, architects, and others to manage and refine performance experiments.

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Remediate quickly

Closely monitor application and infrastructure change performance with deep integrations to popular APM platforms.

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Fuel your product’s future

Accelerate safe innovation at scale.

Safe environments to test, iterate, and learn unearth new discoveries and bring clear data into the discussion. Fuel your product's future by scaling experimentation practices with less complexity and full transparency while staying tied to development efforts.