Elevate product experiences with precise targeting
How to serve software features tailored to any audience without burdening engineers.
Introduction
Targeting isn’t optional
In today's digital landscape, delivering personalized product experiences to customers is essential for businesses to thrive and stay relevant. According to a 2021 McKinsey report, companies that excel at personalization generate 40% more revenue than those that do not. What's more, a 2022 Salesforce report found that over half (56%) of customers now expect personalized experiences consistently.
Market pressure, indeed, compels businesses to personalize their software offerings. But personalization is only one branch of a broader category of "targeted" product experiences. The latter includes releasing new features to specific audience segments, running beta tests with select users, granting access to functionality based on certain user attributes, and other forms of controlling who or what gets which experience when. To prevail, businesses need to target in this more holistic way.
Unfortunately, building such targeting capabilities into one's software requires heavy development work. As a result, many organizations fail to target, leading to:
- Lower customer satisfaction
- Increased customer churn
- Wasted development effort
- Missed opportunities for new revenue streams
- Loss of market share
Fortunately, LaunchDarkly gives development and business teams the ability to serve features and experiences tailored to any audience without the prohibitive engineering burden. In this guide, we'll explore how you can use LaunchDarkly to target based on anything you know about your audience, test features with a subset of users rather than the entire userbase, and give business teams more control over targeting to the benefit of customers.
Who is this content for?
This guide is intended for software development and product management leaders, as well as executives responsible for software or digital experiences.
