Fuel Your Business: 3 Targeting Strategies to Tailor Experiences

Delivering targeted software experiences is challenging, often requiring extensive development efforts and cross-team collaboration to do so successfully. Being able to target based on specific audiences, test features with subsets of users, and empower other parts of businesses to run targeting, are key aspects of a successful targeting program. 

Join Tom Totenberg, Staff Solutions Engineer at LaunchDarkly, who will share insights on optimizing early access programs (EAPs), managing entitlements, and creating personalized customer experiences. By hearing real-world examples, you’ll learn how other businesses have successfully scaled their targeting programs and driven positive business impacts as a result. Don’t miss out on the opportunity to learn from these best practices and replicate these triumphs in your own initiatives.

This session will cover:

• Steps to smoothly transition from self-serve beta experiences to selective EAPs, leading to gradual soft launches, and ultimately achieving General Availability
• Different real-life examples of entitlements and how to manage them easily with LaunchDarkly
• How LaunchDarkly empowers you to deliver personalized digital experiences