Experimentation customers can now add metrics or attributes to an ongoing experiment—no need to restart or recreate it.

This update gives teams more flexibility and removes the pain of re-randomization when they want to track new measures or slice results by additional attributes mid-experiment.

Metrics and Attributes Anytime is available for hosted experimentation in all regions (excluding Snowflake-native experiments).

See our documentation for Metrics and Attributes in Experiments for more details