A definitive guide to releasing your best software

To stay competitive, organizations must deliver personalized digital experiences. Companies that excel at personalization generate 40% more revenue than those that do not.[3] What's more, 56% of customers now expect personalized experiences consistently.[4]

Unfortunately, building the targeting capabilities to support such personalization requires heavy development work. Engineers must write—and rewrite—heaps of custom code. Many organizations can’t justify the expense. And even if they could, they’re still left with another problem: their developers must manage the releases involving those targeting rules. In other words, business teams—those who know customers best—lack direct ways to deliver the right features to the right customers.

Personalize the user experience

LaunchDarkly provides the logic, infrastructure, and integrations to personalize experiences based on anything you know about your audience: device type, customer account, geography, subscription tier, app version—anything. And through role-based permissions, it enables the appropriate business stakeholders to easily control customer experiences.

Moreover, you can gradually introduce features to a subset of users before rolling them out to a larger group. And you can create repeatable release targets.

LaunchDarkly’s Segment Builder makes targeting even more powerful and painless, letting you:

• Target using existing data
  Sync real-time audience data from 7 customer data platform (CDP) providers. That is, target existing audience segments rather than create them from scratch.
• Centrally manage audiences
  In a single place, visualize and effortlessly manage flags and audiences to optimize customer interactions across multiple channels.
• Empower more teams to control targeting
  With a clean point-and-click UI, confidently scale the use of targeting across the business without increasing risk.

LaunchDarkly removes the engineering burden from personalization. And we’re not just talking about personalizing isolated, trivial features. We’re talking about governing several critical parts of the product experience and adapting it to changing conditions. Through enabling such personalization, LaunchDarkly fulfills the third tenet of great software.

Customer success stories: Targeting and personalization

• Hulu uses targeting with feature flags to seamlessly launch a major UI update to 39 million customers. Learn about Hulu’s success.
• Admiral Insurance delivers highly targeted user experiences without requiring custom code. Learn about Admiral Insurance’s success.
• Autodesk increases release velocity by 500% due, in part, to progressive, targeted rollouts. Learn about Autodesk's success.

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[3] ”The value of getting personalization right—or wrong—is multiplying,” McKinsey, 2021.

[4] ”Salesforce Report: Nearly 90% Of Buyers Say Experience a Company Provides Matters as Much as Products or Services,” Salesforce, 2022.