TARGETED EXPERIENCES

Target & personalize product experiences

Serve features and experiences tailored to any audience without burdening engineers.

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Drive customer value

Target any customer segment with ease.

Docs: Targeting with flags

Painful targeting with limits

To compete, organizations must customize experiences to different users through targeting. Unfortunately, precise targeting typically involves a heavy engineering investment that many companies can't justify.

Painless targeting without limits

With LaunchDarkly, personalize experiences to users without draining valuable engineering time. And let business teams control those experiences without bugging developers.

Hulu personalizes experiences with LaunchDarkly

Learn how streaming service Hulu used targeting to roll out a major UI update by device type and app version to millions of users.

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GALAXY ‘23 PRODUCT UPDATES

Effortlessly target and personalize experiences with Segment Builder in LaunchDarkly.

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context-aware targeting

Target based on anything you know about your audience.

Mapping feature targeting to unique business needs can be impossible. LaunchDarkly helps teams govern critical parts of user experiences, tailoring them to each audience segment and adapting them to changing conditions—without requiring custom code.

Target on your terms

Customize user experiences based on any attribute or combination of attributes with context-aware targeting.

Automate feature entitlements

Grant the right users access to the right features based on customer tier (e.g, Premium v. Basic v. Free), local regulations, account-specific parameters, and more.

Securely leverage predefined user groups

Target segments through integrations with customer data platforms like Segment and Amplitude.

Case study

Admiral Insurance delivers highly targeted user experiences.

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LaunchDarkly allows us to create targeted personalized experiences for our customers without requiring custom code.

Enrique Vicent Moratalla

Chapter Lead, Admiral Insurance

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Case study

Feature adoption soars for Seesaw.

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With LaunchDarkly, it's much easier to gather user feedback, run beta tests, and validate new features early on.

Emily Voightlander

Product Manager, Seesaw

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Drive customer engagement

Improve engagement with tailored experiences

Vet features with small audiences and iterate on feedback before releasing to all users. Easily control who gets which features when.

Docs: Percentage rollouts

Progressively deliver

Safely roll experiences out to specific segments and environments in production. Start small and catch problems early with real data.

Easily run beta tests

Quickly search and add users to beta and early access groups. Iterate based on early feedback to deliver better software.

Unlock percentage rollouts

Use targeting in LaunchDarkly to gradually roll features out to small cohorts and random samples of customers.

Relieve developers

Let business teams control targeting.

Targeting functionality to specific audiences typically requires developers to write and redeploy code. Improve customer satisfaction, engagement, and conversions by allowing those closest to customers to manage the customer experiences.