DEVELOPMENT TEAMS

Put an end to developer stress.

Increase your deployment velocity, software reliability, and release confidence with the developer’s choice for feature management.

Feature management for software development teams banner image

Keep your engineers happy and productive

LaunchDarkly feature flags pave the way for developers to do their best work.

Standardize fast, risk-free releases

Deploy features whenever you want. Release to users when ready. Test code in production ahead of time.

Improve reliability and availability

Deliver incremental changes to your systems with zero risk. Rest easy with instant rollbacks.

Shrink the time-to-value for features

Seamlessly measure the impact of new features. Get user feedback early to build things customers love.

Foster collaboration with the business

Empower non-developers to help with software delivery. Free up engineers for other projects.

It’s simple. We’re able to ship value to customers faster and get feedback sooner, which improves the overall experience.

Atlassian
Bevan BlackieDevelopment Manager

Deploy faster

Less waiting, more innovating

LaunchDarkly feature flags drive CI/CD, DevOps transformation, and other key modern development practices. With LaunchDarkly, software engineers deploy all the time without fear.

Deploy when you want, release when you’re ready

Developers can confidently ship code to production multiple times a day. And business stakeholders (e.g., product managers) can release that code to end-users at the perfect moment. The ability to decouple code deployments from feature releases greatly increases developer productivity.

End merge conflicts

Do away with PR bottlenecks and painful merge conflicts. Use feature flags to push code, including unfinished code, to the main branch continuously. Even if the main branch gets released, users won't see your flagged code. Accelerate your engineering efforts with trunk-based development.

Progressively deliver changes

Move fast but with control. Progressive Delivery is a new software development lifecycle that enables safe CI/CD through feature flags. Run canary tests and perform gradual rollouts in production. As a new feature clears key benchmarks, progressively release it to a wider audience.

Improve reliability

Take away risk and uncertainty

Releasing faster can be scary if you don't have the right guardrails in place. Feature flags allow you to ship faster without sacrificing quality, reliability, or availability.

Remove anxiety with instant rollbacks

Turn off any feature or code path with the click of a mouse (or API call) within 200 milliseconds. No need for developers to spend hours rolling back code and deploying emergency fixes. Use feature flags as kill switches to put out fires instantly—no redeploy required.

Safely test in production

When it comes to knowing how a feature will perform in the real world, there's no substitute for testing in production. LaunchDarkly feature flags allow you to safely test features in production well in advance of a product launch. Measure the impact of new functionality on system performance early.

Eliminate risky code and bugs

Teams use LaunchDarkly's feature management platform to troubleshoot and resolve issues in real-time. When you spot an issue with a feature, use LaunchDarkly’s Audit Log to pinpoint the source of the incident, get a clear understanding of what took place, and take appropriate action.

Shrink time-to-value

Shorten the time-to-value for software launches

Release features to users at your own pace. Start small, gain confidence, and ease your way to 100%. Get the right features to the right users in less time.

Iterate faster, gather feedback earlier

Expose features to select users in real production environments. Gather critical insights and make tweaks before rolling out to the rest of your user base. Iterate on a feature throughout an incremental rollout. Build things that users actually want rather than hoping you got it right.

Deliver personalized experiences

Divide users into well-defined cohorts and target releases accordingly. Deliver highly personalized digital experiences. Release features to specific users based on their geography, appetite for new functionality, and a host of custom attributes.

Run A/B tests and experiments

Conduct targeted A/B tests, multivariate tests, and experiments to get a detailed look into how features impact user engagement and system performance. See, for example, how an infrastructure change affects the user experience. Once an experiment is done, ship the relevant code change immediately—all in LaunchDarkly.

Foster collaboration

Make software delivery a company-wide effort

LaunchDarkly empowers all teams, starting with developers, to deliver and control software. Let everyone contribute to the customer's digital experience in a meaningful way.

Test innovations collaboratively

LaunchDarkly lets multiple stakeholders test different aspects of a feature during a rollout. Developers run tests to see if the feature breaks production. DevOps engineers measure the effect on infrastructure costs. Product managers run beta tests. They all align around the collective insights gleaned.

Lighten the load for developers

Free up time and energy for developers to pour into high-impact projects. Let customer-facing teams, such as Customer Support, Sales, and Product, grant and deny access to functionality (i.e., manage entitlements) with feature flags. Ensure a better customer experience and boost efficiency.

Focus on innovation, not release management

Give application owners dynamic control over feature releases. LaunchDarkly's intuitive dashboard makes it easy for product, marketing, and release management teams to segment and target specific users. Meanwhile, developers can devote themselves to building the next big thing.

We've been able to roll out new features at a pace that would've been unheard of a couple of years ago.

Michael McKayPrincipal Software Engineer

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