Seventy-five percent of business leaders report personalization is table stakes for digital experiences, according to Twilio Segment (2021). It’s clear to see that delivering precise, tailored customer experiences is paramount to modern software delivery.

But it’s easier said than done for engineering and product teams—especially when customer data is siloed from the release process. It remains a burden especially for developers who are responsible for building the infrastructure and systems needed to support a scalable targeting engine. This targeting engine must also be easy enough to use for business teams who should have a say in targeting and personalization since they understand customer needs and what matters most to them. 

• Targeting limitations: Teams aren’t able to target using attributes that align with their business due to lack of reliable, real-time data.
• Difficulty scaling feature management: Teams cannot target at scale when they rely on manual, ad-hoc processes.
• Inconsistent and fragmented data: Without a way to easily leverage existing data for targeting, teams find workarounds that lead to the buildup of fragmented, unreliable data sources.

Introducing Segment Builder

What it is

Segment Builder is a centralized place for you to build and manage all audience segments and the feature flags that target them.

What this means for you

You can:

• Target using existing data: Eliminate developer efforts spent on data workarounds and meet customer needs with more precision, accuracy, and speed.
• Centrally manage audiences: Optimize customer interactions across multiple channels with visibility and control over the entire targeting process. 
• Empower more teams to control targeting: Thanks to our point-and-click interface, confidently scale the use of targeting across the business without increasing risk.

We are giving product delivery teams the confidence to deliver the right experiences to the right audiences, faster and easier. 

Announcing 7 new data integrations

LaunchDarkly is differentiated for its extensibility and compatibility. We continue to invest in building integrations that product delivery teams want to leverage as part of their workflow. 

Today, we are happy to support 7 new data platform integrations:

These new platform integrations are specifically built for our newly launched Synced Segments (with more integrations to come in the future!)—enabling you to automatically sync audiences defined in your data platforms with LaunchDarkly so you can more efficiently target and deliver feature flags. You can begin leveraging these platform integrations today by connecting your LaunchDarkly account to the service you’re currently using. 

With these new integrations, you will be able to deliver targeted and personalized software experiences using your existing data sources. No more scrambling to ensure you’re using the correct data or finding workarounds to access the data that matters to you. We make it easy for you to target using data that powers your business. 

Build with us

In addition to these new data platform integrations, we’ve also made it easier for partners to build with LaunchDarkly. Partners can now build their own integrations that allow teams to leverage existing audience data for targeting in LaunchDarkly. 

If you’re interested in building with us, you can join our partner program.

Targeting propels your software business forward

Whether you want to simply release new features to specific audience segments gradually, run beta tests with select users, grant access to functionality based on certain user attributes (like pricing tier, local regulations, or account-specific parameters), or personalize product experiences according to user activity, all of these initiatives require targeting.

Not having a targeting system that scales easily means missing out on all these initiatives that can drive revenue for your business. 

LaunchDarkly’s targeting engine unlocks these initiatives that drive business growth:

1. Progressive delivery: Introduce new functionality gradually to a select group of users or environments instead of deploying it to all users simultaneously. 
2. Early access and beta testing: Empower business stakeholders, such as product managers, to effortlessly create beta segments and test new features with these segments. 
3. Entitlements: Grant users access to specific features based on attributes like subscription tier (Premium vs. Basic), location to comply with regulations, or any other account-specific attributes that power your business. 
4. Personalization: Take customer experiences to new heights by tailoring product experiences to individual user behavior, demographic data, or other custom attributes.

How do I begin?

Segment Builder is in general availability (GA). To get started, refer to our documentation and head over to LaunchDarkly to build and target your first segment.

New to LaunchDarkly? We have a ton of resources you can leverage:

• Replay our most recent virtual Targeting Summit.
• Rewatch our Galaxy product session on Targeting.
• Or connect with our knowledgeable team to get a tour of what LaunchDarkly can do for you.