LaunchDarkly vs Optimizely

LaunchDarkly is an Optimizely alternative built for modern development workflows. With unmatched scale and powerful experimentation, our platform helps teams efficiently manage the entire feature lifecycle.

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Complete Flag Lifecycle Management

LaunchDarkly helps teams easily manage the technical debt associated with implementing feature flags at scale.

LaunchDarkly

Integrate with Git

Automatically update flag references with every commit to GitHub, Bitbucket, or any other Git tool you're using. 

LaunchDarkly

Flag Safely

Ensure that you have wrapped all relevant code in the correct feature flags.

LaunchDarkly

Keep Code Clean

Easily find and remove flags that you no longer need, keeping your code base clean and consistent.

Sophisticated User Targeting

Our sophisticated targeting rules allow you to test new features safely, in production. Build custom user segments based on any attribute, no matter how granular you need to go. 

Target specific users based on built-in LaunchDarkly user attributes like name, email and country or build more complex rules based on multiple custom attributes. Use the LaunchDarkly UI to target users based on any custom attributes that you define, such as entitlement rights from salesforce, outputs from a ML model running on your customer usage data, or enriched demographic data from third-party customer enrichment platforms such as Clearbit.

LaunchDarkly

Advanced Feature Management Workflows

With Feature Workflows, you can now elevate your use of feature flags by creating complex workflows within LaunchDarkly that better map to how your teams build, ship, and control software. 

  • Automate and safeguard changes to your features.
  • Create a standardized release process.
  • Ensure consistent practices across the entire organization.
LaunchDarkly

Scheduling

None

Schedule changes to your flag's targeting rules for a future date and time.

LaunchDarkly

Approvals

Coming soon

Require approvals before making changes to critical feature flags.

LaunchDarkly

Flag Triggers

Coming soon

Automate changes to your feature flags based on metrics from external tools.

Integrate with LaunchDarkly

Leverage the power of LaunchDarkly in your workflow by connecting with the tools you use every day for monitoring, collaboration, and data analysis.

LaunchDarkly

Unmatched scale and architecture

The LaunchDarkly platform is designed to handle your biggest requests. Our custom-built architecture uses a real-time streaming connection to ensure our services are delivered lightning-fast and secure, anywhere in the world.

20T+

Feature flags served to users daily

14M+

Mobile & browsers served world-wide daily

3M+

Servers reached world-wide daily

200ms

To propagate feature flag updates

LaunchDarkly vs Optimizely

Compare the full list of features

Basic Feature Flag Use Cases
Decoupling deploy and release, kill switch, test in production, infrastructure migration.

Yes

Yes

Advanced Targeting
Based on any attribute, rule, or other flags.

Yes

No

Streaming Architecture Flag changes in under 200ms. (for every SDK).

Yes

No

Flag Scheduling
Automate flag changes and progressive rollouts.

Yes

No

Flag Approvals
Have a teammate review flag changes before publishing.

Yes

No

Flag Triggers
Automate flag changes based on metrics from external tools.

Yes

No

Approval Workflows
Comply with change management practices while supporting flexible release workflows.

Yes

No

COMING SOON
Workflow Templates
Create reusable templates for automating safer releases.

Yes

No

Complete Lifecycle Management Built to minimize technical debt and manage feature flags at scale.

Yes

No

Technical Debt Management
Create, manage, and archive feature flags easily.

Yes

No

Experimentation
Gather data on how your feature is performing.

Yes

Yes

Data Export Construct more powerful product and user analysis, enriched by flag data.

Yes

Yes

Enterprise Team Management Provide users with the right level of access, enabling collaboration and security.

Yes

Yes

20+ Integrations Leverage feature flags in your existing workflow.

Yes

Yes

SDKs for Every Major Language Thoughtfully written by developers, for developers.

Yes

No

Security and Compliance SOC-2 Type II, ISO-27001, GDPR, EU/US Privacy Shield.

Yes

Yes

Relay Proxy Enterprise Ensure resiliency and redundancy of your features even during network outages.

Yes

No

LaunchDarkly
The fact that we can manage software releases and support experimentation in the same platform is remarkable.

Kahne Raja

DevOps Engineer, Stash

POWERING 26 OF FORTUNE 100 AND COUNTING

The World’s Best Development Teams Are Using LaunchDarkly to Build Better Software, Faster.

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Frequently Asked Questions

Why do developers choose LaunchDarkly over Optimizely?

Products often aim to help one team, while creating additional work for other teams. For instance, experimentation tools work great for gathering data on which user experience is performing best, but fall flat at enabling new processes for launching features at scale, supporting DevOps programs, and aiding Ops teams to migrate between service providers without affecting end users. 

LaunchDarkly instead aligns the needs of all teams, starting with developers. We provide a first-class API and powerful, thoughtfully written SDKs to make feature management foundational to your business. When LaunchDarkly is at the foundation, you can empower all teams -- development, operations, product, marketing, and sales -- to participate in providing the best experience for your customers.

Why do product teams choose LaunchDarkly over Optimizely?

In addition to the challenges you face today, LaunchDarkly supports your growth across all areas, including the ability to build feature management practices for any use case needed by your teams.

LaunchDarkly customers use feature management to do everything from: simple A/B testing and experimentation, to advanced roll out strategies such as progressive delivery and ring-based deployments, all the way into actions like complex infrastructure migrations, subscription monitoring (feature entitlements), and customer support.

How much does LaunchDarkly cost?

LaunchDarkly is a subscription service and pricing is determined by a few key factors, including number of team members, volume of client-side MAUs, enterprise features, and Experimentation and Data Export add-ons. 

The LaunchDarkly Starter plan is $75/month for Individual developers, teams up to 5 can sign up for the LaunchDarkly Professional plan for $325/month, and teams of any size and scale can contact our sales team for enterprise pricing. 

LaunchDarkly pricing details are available on our pricing page.

How much does Optimizely cost?

Optimizely pricing information is available here.