Take control over your mobile releases
How to deliver best-in-class mobile app experiences on your schedule, not the app store’s.
Introduction
Why are mobile app releases so challenging?
Today, there are 3.8 billion smartphone users in the world that spend roughly 4.2 hours per day inside a mobile app. And in 2023, mobile application revenue is expected to reach $935 billion. Mobile applications offer a multitude of benefits to organizations, ranging from boosting brand awareness to enabling personalized experiences—all of which drive higher user engagement, brand loyalty, and revenue.
However, mobile developers face unique challenges that limit their control over their own software applications. Unlike with standard software delivery, when mobile development teams are ready to deploy the latest version of their app, they must first submit it to the app store for review. This and other challenges inherent in mobile development lead to:
- Minimal control over feature release timing and targeting
- Inability to easily validate new features in-appÂ
- Lack of real-time error resolutionÂ
- Poor user engagement and low feature adoption
- Frustrating, glitchy user experiences
LaunchDarkly empowers developers to take back control over their mobile applications and deliver best-in-class mobile experiences. In this guide, we will explain how developers can confidently deliver new features to endusers on their schedule instead of solely relying on app store approval windows or end-users updating to the latest app version. We’ll also show how LaunchDarkly enables in-app personalization, helps validate and test new features, and promotes real-time error recovery.
Who is this content for?
This guide is intended for mobile app software developers and leaders, as well as product managers and leaders responsible for coordinating mobile releases and enhancing the mobile user experience.
