Feature Flagging is for Everyone:
How to Include Non-Technical Users in Feature Management

"Feature management has allowed us to quickly deliver functionality without being a burden to engineering, and participate more actively in the feedback process with developers and product managers." -Ian Dugas, Sales Manager at IOpipe

About this Webinar

Dev and Ops teams use feature flags to safely separate code deployments from feature releases. This allows them to ship code when ready, and then control when they expose new features to users. As more software development teams adopt this best practice, their colleagues from Product, Marketing, and other business and growth functions are becoming involved with feature release processes.

Join our discussion about how adopting a flag-first mentality can help everyone in an organization collaborate more effectively and ultimately have more successful launches. You’ll also learn about:

  • Cultural and organizational changes to consider when adopting feature flags.
  • Uses for non-technical users—dark launches, AB testing, betas, scheduled releases, entitlements, customer feedback, and up-sells among other things.
  • Feature flagging best practices for cross-functional teams that work together.

Our Panelists


Aaron Chambers

Senior Software Engineer at Phorest


Emily Voigtlander

Product Manager at Seesaw


Sachin Agarwal

Principal Product Manager at LaunchDarkly

Watch the Recorded Webinar

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