Latest Experimentation posts

Targeted experiences with LaunchDarkly and Amazon Cognito

Brian Rinaldi

A guide to experimentation in LaunchDarkly

Get a step-by-step guide on how to run experiments in LaunchDarkly at an introductory (101) level.

Erin Mikail Staples

A beginner's guide to targeting with feature flags

Learn how to use feature flags and LaunchDarkly's targeting engine to deliver targeted experiences to any user, thing, or combination of users and things.

Brian Rinaldi

Out-of-the-box funnel experiments are here

Kellye King

An alternative to statistical significance for making decisions with experiments

How to reach the best decision for business outcomes more often, using expected utility.

Robert Neal

Fall ‘21 Product Release: Smarter Experimentation

In this post, we’ll talk about some of the latest enhancements we’ve made during our Fall ‘21 Product Release to ensure you can make informed decisions and confidently ship the best experience.

LaunchDarkly

Launched: Run Easier, Smarter Experiments with New Traffic Allocation Rules

With LaunchDarkly, we make it easy to add feature flags at scale to any application across any platform. That ultimately empowers all teams to control their software, but it also creates unique opportunities to measure the impact of the changes you’re making to your software.

Cameron Savage