What’s the next great feature and how quickly can you ship it? At LaunchDarkly, we understand the challenges software teams face in today's fast-paced world. The pressure to build at a break-neck speed combined with the expectation that each new feature fuels business growth, can be overwhelming. Oftentimes, you sacrifice strategic plays for velocity and hope what’s put out will move the needle.
Your gut is not a strategy
The “just-keep-shipping” mindset is a minefield. Relying on gut-based decisions within your product features and customer behavior can be risky. Research shows that these decisions are wrong a whopping 90% of the time.[1] Ouch. However, coordinating experiments on a product feature to ensure you’re constantly on the right path to product improvement (or, at least not taking two steps back) can seem too complex. LaunchDarkly’s platform provides an easy, out-of-the-box solution to test your product seamlessly. All bound to the same place you parameterize code by adding feature flags.
The latest additions to LaunchDarkly’s Product Experimentation will revolutionize the way you experiment with your product.
[1] Fabijan, Dmitriev, and et al., “The Benefits of Controlled Experimentation at Scale.”
Introducing Funnel Experiments: Optimize key customer funnels
LaunchDarkly’s newest Product Experimentation features make it easier for product and engineering teams to jumpstart experiments, align everyone's focus on effective product development, and share a trustworthy view of how different investments are impacting key metrics.
With the introduction of out-of-the-box funnel optimization experiments and metric groupings to measure multiple steps in your product workflows, customers now have a shared view of key business metrics and where they intersect with features:
- Categorize and track the performance of experiments by grouping multiple metrics across a user journey, making it easier to identify what's working and what's not.
- Understand the impact of your experiments. Measure and analyze the results of your experiments in real-time, giving you insights into the success of your product changes.
- Connect to Snowflake Data: Snowflake data integration is now at your fingertips. Funnel Experiments connect directly to your Snowflake data, allowing you to gain deep insights and make data-driven decisions effortlessly.
Funnel Experiments allow teams to experiment, iterate, and improve their software products like never before. With Funnel Experiments, you can harness the power of data-driven decision-making and take your product development to the next level.
"Funnel Experiments make it easier than ever to measure the impact of changes to key customer flows like user sign-ups, a checkout journey, or feature adoption. Now, customers are able to kickstart experiments with confidence and even take their analysis a step further by connecting key data to Snowflake. It's truly a game changer." —Cameron Savage, Principal Product Manager, Experimentation at LaunchDarkly
Redefine your approach to product experimentation. Try Funnel Experiments with LaunchDarkly today and take the first step towards making better, data-backed decisions for your software.
