THE #1 RATED FEATURE MANAGEMENT & EXPERIMENTATION PLATFORM

See why more companies choose LaunchDarkly over Optimizely

Optimizely users are switching to LaunchDarkly for feature management and feature flag-driven, full-stack experimentation. Analysts and users alike recognize our unique differentiation in feature flag debt management, scalable, enterprise governance, developer and 
product team workflows, and secure architecture.

launchdarkly vs optimizely chart comparison
Compare features
Architecture
Streamingi
Flags and SDK connections stored locally. Update flags in real time. Turn features on and off instantly.
Yes

In-house

No

Polling method

Secure client-sidei
Keep feature flag information private and secure.
Yes
No
Comprehensive security and compliancei
Enterprise-grade security, including multi-factor authentication, private attributes, and custom roles.
Yes

10+ compliances, including FedRamp and HIPAA

Yes

Partial

Edge SDKsi
Use our Cloudflare Edge SDK to automatically route user requests to their closest server. Improve local performance.
Yes
No
Feature Management
Basic feature flag use casesi
Enable and disable new features without deploying new code.
Yes
Yes
20+ SDKsi
SDKs for 29 development languages and frameworks including Javascript, Android, Swift, NodeJS, Java, Python, and more.
Yes
No
40+ Integrationsi
Integrate with 40+ platforms including Amazon Kinesis, Azure DevOps, Google Cloud, Github, Jire Software, and Pendo.
Yes
No
Advanced flag schedulingi
Schedule a date and time for feature deployment. Deploy gradually, set rules for deployment, or target particular users.
Yes
No
Custom contexts (Custom targeting)
Yes
No
Multi-environment controli
View flags across environments. Set targeting and rollout rules for each environment. Copy flag settings.
Yes
Yes
Flag triggersi
Set triggers to activate or deactivate flags based on performance metrics (such as when CPU reaches a certain threshold).
Yes
No
Flag debt managementi
Easily find and remove out-of-date flags using search filters.
Yes
No
Relay proxy enterprisei
Connect multiple servers to one local stream. Reduce outbound connections. Run in a secure "offline" mode.
Yes
Yes
Experimentation
A/B/n Experimentsi
Test multiple versions of a feature to see which one performs best. Measure impact on revenue, page load time, server cost, and more.
Yes
Yes
Multiple Comparisons Problemi
Measure multiple metrics in a single experiment without the risk of sampling errors.

None

None

Custom randomization unit
Yes
No
Data exporti
Measure multiple metrics in a single experiment without the risk of sampling errors.
Yes
Yes
Data retentioni
Backup duration of past experimentation data.
Yes

Unlimited

No

Limited

Results update frequencyi
Results update in real time, rather than at certain intervals.

Real-time

Real-time

Peeking problem

None

None

Multi-flag experiments
No
No
Mutual exclusivity
Yes
Yes
Team workflow
Comprehensive governance
Yes
No
ServiceNow approvalsi
Send approval requests for feature flag changes via ServiceNow integration.
Yes
No
Custom RBAC
Yes
No
Workflow templatesi
Save custom settings for feature flag scheduling, approvals, and flag triggers. Apply the same settings to additional flags.
Yes
No
Approval workflowsi
Create teams for projects. Assign permissions to users. Use built-in and custom roles.
Yes
No
Team based permissionsi
Create teams for projects. Assign permissions to users. Use built-in and custom roles.
Yes
No
Enterprise team managementi
Create teams for projects. Assign permissions to users. Use built-in and custom roles.
Yes
No
Users rate LaunchDarkly the #1 feature management & experimentation platform

Users rate LaunchDarkly the #1 feature management & experimentation platform

Our reviewers consistently make positive remarks about how simple it is to implement with their existing stack.

LaunchDarkly outperforms in every criteria compared 
to industry averages. Optimizely scored higher than the industry average in only one criteria.

G2 Fall 2022

Why customers choose LaunchDarkly

Best-in-class

LaunchDarkly is the #1 feature management platform

LaunchDarkly provides best-in-class feature management and experimentation tools for enterprises looking to solve a variety 
of use cases. 

Differentiated in the market for full feature lifecycle control, automated workflows, scalable governance, and high-performing architecture, users report high satisfaction ratings with LaunchDarkly when it comes to solving their biggest problems.

LaunchDarkly provides best-in-class feature management and experimentation tools

Market Leader

A Superior Market Approach

LaunchDarkly scored the highest in managing feature flag technical debt in the latest Forrester Wave and was recognized for its strong governance capabilities.

LaunchDarkly scored the highest in managing feature flag technical debt
blue winner trophy icon

Forrester names LaunchDarkly a leader in feature management and experimentation

of users believe LaunchDarkly 
is headed in the right direction.

Frequently asked questions

Products often aim to help one team, while creating additional work for other teams. For instance, experimentation tools work great for gathering data on which user experience is performing best, but fall flat at enabling new processes for launching features at scale, supporting DevOps programs, and aiding Ops teams to migrate between service providers without affecting end users. 

LaunchDarkly instead aligns the needs of all teams, starting with developers. We provide a first-class API and powerful, thoughtfully written SDKs to make feature management foundational to your business. When LaunchDarkly is at the foundation, you can empower all teams -- development, operations, product, marketing, and sales -- to participate in providing the best experience for your customers.

In addition to the challenges you face today, LaunchDarkly supports your growth across all areas, including the ability to build feature management practices for any use case needed by your teams.

LaunchDarkly customers use feature management to do everything from: simple A/B testing and experimentation, to advanced roll out strategies such as progressive delivery and ring-based deployments, all the way into actions like complex infrastructure migrations, subscription monitoring (feature entitlements), and customer support.

LaunchDarkly offers 3 pricing tiers.

The LaunchDarkly Starter plan helps small teams reduce time spent building homegrown feature flags for $10/user/month. Starter plans include unlimited feature flags and environments, a feature flag dashboard, access to 25+ SDKs, and integrations with Slack and Microsoft Teams.

The LaunchDarkly Pro plan provides large teams scalable feature management and experimentation for $20/user/month. Pro plans include everything in the Starter plan plus: unlimited projects, API controls, reusable segments, flag reviews by peers, and access to all integrations.

Global teams with enterprise needs such as custom roles and permissions, SSO/SAML/SCIM, flag scheduling, required approvals, and bulk user targeting, can contact our sales team for a quote.

More LaunchDarkly pricing details are available on our pricing page.

See how we can help you redefine software delivery.