See why more companies choose LaunchDarkly over Optimizely
Optimizely users are switching to LaunchDarkly for feature management and feature flag-driven, full-stack experimentation. Analysts and users alike recognize our unique differentiation in feature flag debt management, scalable, enterprise governance, developer and product team workflows, and secure architecture.
![launchdarkly vs optimizely chart comparison](/static/e21314a914390a70def47315e0312eb3/18a82/c996b795-9e18-4d59-9b69-722216cdd2b4_optimizely-graph-comparison.png)
In-house
Polling method
10+ compliances, including FedRamp and HIPAA
Partial
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Unlimited
Limited
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![Users rate LaunchDarkly the #1 feature management & experimentation platform](/static/c3a167c90dd3e7057213cc24c0016ae6/43ed4/a06d64ff-909a-4e99-bbfa-3f9b9afe5418_quality-of-support-and-ease-of-use-stats.png)
Users rate LaunchDarkly the #1 feature management & experimentation platform
Our reviewers consistently make positive remarks about how simple it is to implement with their existing stack.
LaunchDarkly outperforms in every criteria compared to industry averages. Optimizely scored higher than the industry average in only one criteria.
Why customers choose LaunchDarkly
Best-in-class
LaunchDarkly is the #1 feature management platform
LaunchDarkly provides best-in-class feature management and experimentation tools for enterprises looking to solve a variety of use cases.
Differentiated in the market for full feature lifecycle control, automated workflows, scalable governance, and high-performing architecture, users report high satisfaction ratings with LaunchDarkly when it comes to solving their biggest problems.
![LaunchDarkly provides best-in-class feature management and experimentation tools](/static/1d0a475aee62f556111722e761cabb86/ab90c/16c2d74d-dd09-4ef4-85af-2c9b8edc647b_feature-testing-numbers.png)
User recommended
Happier Software and Product Delivery Teams
LaunchDarkly takes user context and targeting rules out of the code and into shared admin interfaces, democratizing these controls. It's a huge time saver and reduces friction between dev and product release cycles.
![LaunchDarkly takes user context and targeting rules out of the code](/static/1ffcf8b90df341a563da8f848e647854/f85d6/56ae2564-72fd-405c-8e84-301cae6b700d_likely-to-recommend.png)
Market Leader
A Superior Market Approach
LaunchDarkly scored the highest in managing feature flag technical debt in the latest Forrester Wave and was recognized for its strong governance capabilities.
![LaunchDarkly scored the highest in managing feature flag technical debt](/static/60d8dc6486cfd5b709b9a1604e103d85/0424f/97a68558-4f9b-46cb-b446-d224caccd610_ld-feature-flags-benefit.png)
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Frequently asked questions
Products often aim to help one team, while creating additional work for other teams. For instance, experimentation tools work great for gathering data on which user experience is performing best, but fall flat at enabling new processes for launching features at scale, supporting DevOps programs, and aiding Ops teams to migrate between service providers without affecting end users.
LaunchDarkly instead aligns the needs of all teams, starting with developers. We provide a first-class API and powerful, thoughtfully written SDKs to make feature management foundational to your business. When LaunchDarkly is at the foundation, you can empower all teams -- development, operations, product, marketing, and sales -- to participate in providing the best experience for your customers.
In addition to the challenges you face today, LaunchDarkly supports your growth across all areas, including the ability to build feature management practices for any use case needed by your teams.
LaunchDarkly customers use feature management to do everything from: simple A/B testing and experimentation, to advanced roll out strategies such as progressive delivery and ring-based deployments, all the way into actions like complex infrastructure migrations, subscription monitoring (feature entitlements), and customer support.
LaunchDarkly offers 3 pricing tiers.
The LaunchDarkly Starter plan helps small teams reduce time spent building homegrown feature flags for $10/user/month. Starter plans include unlimited feature flags and environments, a feature flag dashboard, access to 25+ SDKs, and integrations with Slack and Microsoft Teams.
The LaunchDarkly Pro plan provides large teams scalable feature management and experimentation for $20/user/month. Pro plans include everything in the Starter plan plus: unlimited projects, API controls, reusable segments, flag reviews by peers, and access to all integrations.
Global teams with enterprise needs such as custom roles and permissions, SSO/SAML/SCIM, flag scheduling, required approvals, and bulk user targeting, can contact our sales team for a quote.
More LaunchDarkly pricing details are available on our pricing page.
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