How Apiary took user targeting to the next level with LaunchDarkly.

Feature flags allow teams to separate feature rollout from code deployment, and are fast becoming a best practice for DevOps.


Team Members on LaunchDarkly

Feedback Loop

Primary Use Case




Users on Apiary

Apiary makes collaborative design stack for APIs and in based in San Francisco and Prague. Apiary is on a mission to disrupt the way APIs are built and used. Apiary does for APIs what GitHub did for coding. Apiary provides hosted PaaS platform helping companies design and develop APIs faster.

We have a strong continuous delivery culture at Apiary, but it proved to be hard to scale our environment variables. We were provided with everything we needed to scale our delivery pipelines out.

Lukáš Linhar, CTO, Apiary

Before LaunchDarkly

Apiary was using a homegrown feature flagging solution. The UI was rough and only usable by developers. The sales department wanted to use feature flagging to enable and disable different customers, but couldn't as the homegrown interface was clumsy and unintuitive. Furthermore, Apiary could only release to one segment like a beta group. They weren't able to do anything more finely tuned like an incremental percentage rollout.

Why Apiary Chose LaunchDarkly

Apiary wanted to bring the benefits of feature flagging to teams throughout their organization. With LaunchDarkly's easy to use dashboard, anyone can now enable a feature flag. In one example given, the VP of Product could be speaking with a customer and within seconds go into the LaunchDarkly platform to enable a feature for them.

Apiary's engineering and product teams also benefit from LaunchDarkly's advanced targeting. Teams are now using percentage rollouts to safely test new features, and can target users based on any attribute.

For Apiary the feature management platform was straightforward—they were able to replace their homemade solution with LaunchDarkly in just 1-2 weeks.

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