Stealth-mode North Star: Rebranding in Secret with Feature Flags

Great products combine valuable features with strong branding to a target audience. Defining **your** brand's North Star is the key to delivering the standards of that promise to your customers in a compelling — and memorable way.

Occasionally though, your visual brand is redefined and you need to course-correct your UI to align with a new direction, while the rest of your team is meeting their own product goals. However! What if details of the rebrand are not widely shared within your organization? How do you get that rebrand in without sharing the details until it's time?

In this talk, we'll take a look at how you can use feature flags to roll out an updated UI in stealth mode — without impacting the work or velocity of your fellow teammates.